How To Increase Your AdWords CTR In 5 Easy Ways

One of the most important PPC statistics is your AdWords CTR (click-through-rate). Increase your ctr and you will be reward with higher Quality Score, which means you can bid less, saving you money.

Many think that improving ctr is difficult and therefore don't bother trying. It will therefore shock you to discover that dramatic improvements in your AdWords CTR can often be achieved very easily if you follow some simple guidelines.

What Is AdWords ctr?

The fact of the matter is that there is no great mystery about ctr. It is actually, very simple to work out.

This is how you calculate it: CTR = clicks / impressions

For example, imagine your ad has shown 100 times and was clicked on 4 times. Your click through rate for that ad would be 4/100 or 4%.

What most don't realise is that AdWords measures CTR in five different ways and each can have a dramatic impact on your Quality Score.

Here are the 5 ways AdWords measures CTR and some suggestions on how you might improve your accounts performance in each:

1) Every keyword has it's own CTR

You probably already know that all your AdWords keywords have their own CTR. To increase the CTR for any keyword, you simply need to get more people to click on the ad your keyword triggers.

There are a number of ways you can achieve this:

* Increase your keyword bid so your ad appears higher on the results page. Ads higher on the page get clicked on more often.

* Write ads that attract an audiences attention to your ad rather than your competitors.

2) Your Ads CTR

Every ad in your campaign also has its own ctr value.

In order to improve the CTR of your ads you can:

* Include more keywords in your ad group that are relevant to your product or service so people see your ad more often.

* Create ad copy that is more appealing to your prospective audience.

3) The CTR of all your Campaigns and whole Account

Many advertisers don't realise that AdWords also measures the CTR of each of your campaigns and your account as a whole.

Possibly the most effective way to improve your accounts performance is by removing keywords that are not performing.

Consider this example:

Picture a campaign that regularly gets 1000 impressions a week and 50 click through's. Your account ctr is 5% (50/1000) right!

Now, consider what would happen if half those keywords you were targeting were poor performers. They collectively only get clicked on 10 times a week, they never convert, but account for 350 impressions.
Suppose you were to delete those keywords? The CTR for your campaign now increases to 6.2% (50/650).

That is a dramatic rise of over 1%. You have also saved your self money by no longer paying for clicks that will never convert. And your actions have not lost you a single sale.

4) Your Domain Name can also influence your CTR

A lot of advertisers try and fix poor Quality Score by closing their account and opening a new one. They are surprised when it makes no difference.

The harsh reality is that AdWords also tracks a CTR for your domain.

You therefore must have landing pages and a web site that is relevant and fits in with Google's advertising guidelines. Believe it or not, some very small changes to your landing pages can have a huge impact on your CTR.

5) Historical Keyword Performance

The final part of your AdWords account against which AdWords measures CTR is the historical performance of the keywords you select.

The CTR that others have achieved with the keywords you select will have a big influence on your own CTR for that keyword.

Should the historical CTR for a keyword be low then proceed with caution. Google is trying to tell you that your chances of success are small.

Final Thoughts

Improving AdWords CTR doesn't have to be difficult, but to provide the maximum benefit to your Quality Score, you need to increase it in all five areas that Google measures.

Adrian Key is a profesional AdWords consultant and editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. Want to learn more about
Many think that improving ctr is difficult and therefore don't bother trying. It will therefore shock you to discover that dramatic improvments in your AdWords CTR can often be achieved very easily if you follow some simple guidelines.

What Is AdWords ctr?

The fact of the matter is that there is no great mystery about ctr. It is actually, very simple to work out.

This is how you calculate it: CTR = clicks / impressions

For example, imagine your ad has shown 100 times and was clicked on 4 times. Your click through rate for that ad would be 4/100 or 4%.

What most don't realise is that AdWords measures CTR in five different ways and each can have a dramatic impact on your Quality Score.

Here are the 5 ways AdWords measures CTR and some suggestions on how you might improve your accounts performance in each:

1) Every keyword has it's own CTR

You probably already know that all your AdWords keywords have their own CTR. To increase the CTR for any keyword, you simply need to get more people to click on the ad your keyword triggers.

There are a number of ways you can achive this:

* Increase your keyword bid so your ad appears higher on the results page. Ads higher on the page get clicked on more often.

* Write ads that attract an audiences attention to your ad rather than your competitors.

2) Your Ads CTR

Every ad in your campaign also has its own ctr value.

In order to improve the CTR of your ads you can:

* Include more keywords in your ad group that are relevant to your product or service so people see your ad more often.

* Create ad copy that is more appealing to your prospective audience.

3) The CTR of all your Campaigns and whole Account

Many advertisers don't realise that AdWords also measures the CTR of each of your campaigns and your account as a whole.

Possibly the most effective way to improve your accounts performance is by removing keywords that are not performing.

Consider this example:

Picture a campaign that regularly gets 1000 impressions a week and 50 click through's. Your account ctr is 5% (50/1000) right!

Now, consider what would happen if half those keywords you were targeting were poor performers. They collectively only get clicked on 10 times a week, they never convert, but account for 350 impressions.
Supose you were to delete those keywords? The CTR for your campaign now increases to 6.2% (50/650).

That is a dramatic rise of over 1%. You have also saved your self money by no longer paying for clicks that will never convert. And your actions have not lost you a single sale.

4) Your Domain Name can also influence your CTR

A lot of advertisers try and fix poor Quality Score by closing their account and opening a new one. They are surprised when it makes no difference.

The harsh reality is that AdWords also tracks a CTR for your domain.

You therefore must have landing pages and a web site that is relevant and fits in with Google's advertising guidelines. Believe it or not, some very small changes to your landing pages can have a huge impact on your CTR.

5) Historical Keyword Performance

The final part of your AdWords account against which AdWords measures CTR is the historical performance of the keywords you select.

The CTR that others have achieved with the keywords you select will have a big influence on your own CTR for that keyword.

Should the historical CTR for a keyword be low then proceed with caution. Google is trying to tell you that your chances of success are small.

Final Thoughts

Improving AdWords CTR doesn't have to be difficult, but to provide the maximum benefit to your Quality Score, you need to increase it in all five areas that Google measures.

Adrian Key is a profesional AdWords consultant and editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. Want to learn more about AdWords CTR? Subscribe to the AdWords Adviser and claim your free ebook at ? Subscribe to the AdWords Adviser and claim your free ebook at http://www.adwords-adviser.co.uk