Advice To Write AdWords Ad Copy That Will Supercharge Your Sales

The importance of writing good AdWords ad copy for your pay-per-click advertising can not be over stated. Put simply, what you write for your ad copy can make the difference between a keyword that performs well and one that fails.



You're probably like many advertisers who spend most of their time trying to write the perfect ad. And once finished, (like them) you are probably frustrated with your results, realising that most of your ads could be written a lot better if only you new how.



How much time could you save if you were able to write ads in minutes instead of hours? Wouldn't that make running your pay-per-click advertising a whole lot easier?



You don't have to spend hours trying to write the perfect ad. We've written for you an easy formula that you can follow which will help you to write the perfect AdWords ad copy almost instantly.



For our formula to work, you have to think of your ad as four distinct parts, a heading, feature, benefit and the display url.



Let us proceed by looking at each part in more detail:



Heading



In every instance, your heading must contain the principal keyword for the ad group that will trigger the ad. In the first instance, this'll be the keyword phrase that searchers use most often. But, if another keyword in the ad group starts to provide more sales or prove more popular in a few days time, then change your heading to use that keyword instead.



Once you have included your primary keyword, any remaining characters in your headline can be used to make it stand out more.



Example Headline: Writing AdWords Ads



Feature



The first line of your ads description should build on your headline by describing a feature of the product you're trying to sell.



Examples of features you might use include:

• price, but only if your product is price sensitive and it is cheaper than your competitors.



• percentages - facts must be easy for Google to verify.



• a famous name endorsement.



• product specs - fastest, slowest, sharpest, thinnest etc.



• third party endorsements - as recommended by ...



• add words like "new" and "free" when true and appropriate, but be careful not to get tripped up by any of Google's rules.

Example Feature: 45% of readers report improved ads



Benefit



You would never write a sales page without a strong call-to-action, and you should never write AdWords ad copy with out one either. Use the last line of the description to highlight a benefit of owning your product together with a powerful call-to-action.



You might include benefits in your ad like:

• look at our big site.



• submit your RFI online today.



• see our list of satisfied clients.



• free UK shipping.



• order now, arrives tomorrow.



• get our sales brochure.



• free review, apply now.



• free demo, apply now.



• free quote, apply now.



• free report, apply now.



• don't wait, start now.



• call us 24/7.

Example Benefit: Read the "AdWords Adviser" today



Note: It is very important that your main keyword should be included once somewhere in your feature and/or benefit.



Display URL



How incredible would it be if you could use four lines to write your ads instead of just three.



Most advertisers simply write the domain name of their website in the display URL field. But to do this is wasting another valuable opportunity to attract attention to your ad.



Your display URL doesn't have to be the same as your landing page URL. It only needs to point to the same domain. If your domain name is not too long, then why not make your ad stand out even more by including your ad groups main keyword in the URL.



e.g. your-domain.com/keyword



Don't forget that you can make more room for your message by leaving out the "http" and "www" prefixes from your domain name.



Example Display URL: "AdWords-Adviser. co.uk/adwords-ads"



Putting It All Together



Here's the complete example ad:



How To Do AdWords Ads

45% of readers report improved ads

Read the "AdWords Adviser" today

AdWords-Adviser. co.uk/adwords-ads



These simple tips will help you write AdWords ad copy for your advertising campaign in minutes that will easily out perform all your exisiting ad copy.

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Adrian Key is a professional AdWords consultant and editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. Want to learn more about writing AdWords ad copy that sells? Subscribe and claim your free ebook now at:)
http://www.adwords-adviser.co.uk/subscribe-2

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