17th December 2010
One of the most important PPC statistics is your AdWords CTR (click-through-rate). Increase your ctr and you will be reward with higher Quality Score, which means you can bid less, saving you money.
Many think that improving ctr is difficult and theref...
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28th June 2010
The importance of writing good AdWords ad copy for your pay-per-click advertising can not be over stated. Put simply, what you write for your ad copy can make the difference between a keyword that performs well and one that fails.
You're probably like ...
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30th April 2010
Without doubt, if you want your ads to be shown to the widest audience possible, you'll want to set your keywords to 'broad match'. But, if you have not created a large list of negative keywords for your campaign, then you are likely to be very disappoint...
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16th April 2010
You probably already know this, but running an AdWords campaign day and night all year long is expensive. What many people don't realise is that you can use AdWords Ad Scheduling to save money by having your ads appear only at times when prospects are mos...
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14th April 2010
If you're like most, you will be constantly searching for
the next AdWord Keyword to add to your campaign and
doubtless you will at some time be tempted to use a one-word
key phrase because of the huge number of searches these
phrases attract.
Keep...
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16th March 2010
By the time you finish reading this article, you will feel relief at finally realising how you can improve your advertising on the Content Network and finally make it profitable.
Most people back away from the Content Network, thinking that it is not f...
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08th March 2010
You're intelligent enough to know that creating demand in a market place for a product where none currently exists is extremely difficult. And your AdWords market place is no different to any other.
Don't spend hours creating huge keyword lists, writi...
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08th February 2010
If you're like most, when you logged into the new Google AdWords Interface for the first time, you'd have been full of excitement at getting your first look at all the new features.
Can you still remember what the first new feature you noticed was?
...
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20th January 2010
It has always made sense to advertise in as many of the different Google advertising products as possible. This has become especially relevant with the recent introduction of the "Product Plus Box" for AdWords.
First The "Local Business Centre" Now "Go...
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19th January 2010
Google are cracking down on AdWords scams. But mistakes are being made and some legitimate sites are being banned. Could yours be next?
This was the fate of the author from the Electron Plumber blog that we reported on in our recent post. Google wrongl...
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15th January 2010
I think you'll agree, there is nothing quite like having a business that is successful. Your AdWords ads keep the visitors coming and the orders just flood in.
But, after you've delivered their order and received payment, do you send them any further i...
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09th December 2009
If you're like many Google advertisers, you'll be very frustrated by your AdWords Quality Score.
You'll be regularly hammering your fist against the table with anger because your score is stuck at 1 or 2 and no matter what you try, you just can't seem ...
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23rd November 2009
Your AdWords click through rate (ctr) is an important statistic for any advertising campaign. A good ctr will reward you with a higher Quality Score. And the better your Quality Score, the less you'll pay in bids, saving you money.
It may suprise you t...
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13th November 2009
If you're like everyone else, you'll know how important writing good AdWords ad copy is. Those four lines of text can transform a poor performing campaign into s successful one.
If you're like most AdWords users, you'll spend a long time agonizing over...
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05th November 2009
Imagine what it would be like if you could use a keyword selection tool for your AdWords campaign that is better than Google's. Well, now you can.
Google have announced their new keyword selection tool for AdWords and you can trial it today! But, is t...
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